MARKETING

Choosing the right marketing channels to pursue can be challenging for business owners. There are a lot of options and if you choose wrong, you can end up sinking your business before it even gets going.

Furthermore, the marketing world is constantly changing. Marketing channels and the technology that powers them are always evolving. New channels are constantly being developed. How effective any given channel is for a business can change drastically in as little as a year.

• What marketing channels should this business pursue?
• How can we improve conversions to reduce our customer acquisition cost (CAC)?
• How can we use upsells and cross-sells to increase our average order value (AOV)?
• How can we create brand loyalty to increase our lifetime customer value (LTV)?